253 lines
14 KiB
Markdown
253 lines
14 KiB
Markdown
# Session: 2026-05-13 16:11:56 GMT+8
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- **Session Key**: agent:main:feishu:direct:ou_e63ce6b760ad39382852472f28fbe2a2
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- **Session ID**: a2fd11e0-095a-4a58-a376-9424b26b81be
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- **Source**: feishu
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## Conversation Summary
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user: 我没有收到数据
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assistant: ## 📊 三版转化率 2025年9月-2026年4月
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| 月份 | 原始版转化率 | 原始版去退费 | 纯净版转化率 | 纯净版去退费 | 拟合版转化率 | 拟合版去退费 |
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|------|:---:|:---:|:---:|:---:|:---:|:---:|
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| 2025-09 | 1.11% | 1.11% | 1.34% | 1.34% | 1.76% | 1.76% |
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| 2025-10 | 1.41% | 1.37% | 1.59% | 1.54% | 1.71% | 1.66% |
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| 2025-11 | 0.71% | 0.71% | 0.74% | 0.74% | 0.83% | 0.83% |
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| 2025-12 | 0.71% | 0.68% | 0.75% | 0.72% | 0.73% | 0.70% |
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| 2026-01 | 1.39% | 1.24% | 1.49% | 1.32% | 1.51% | 1.34% |
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| 2026-02 | 0.92% | 0.86% | 1.01% | 0.95% | 1.25% | 1.17% |
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| 2026-03 | 1.92% | 1.85% | 2.15% | 2.07% | 2.73% | 2.63% |
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| 2026-04 | 1.15% | 1.11% | 1.35% | 1.31% | 1.88% | 1.82% |
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三版转化率关系：拟合版 > 纯净版 > 原始版。3月是三版共同的峰值（拟合版2.73%），12月和11月是低谷。
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user: 然后我想要看两个keyfrom分别的订单数和退费订单数
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assistant: ## 📊 两个 key_from 分别订单数 & 退费订单数
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| 月份 | app-active-h5-0-0 订单 | 退费 | app-sales-bj-qhm-0 订单 | 退费 |
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|------|:---:|:---:|:---:|:---:|
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| 2025-09 | 18 | 1 | 0 | 0 |
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| 2025-10 | 36 | 1 | 0 | 0 |
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| 2025-11 | 21 | 0 | 0 | 0 |
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| 2025-12 | 28 | 2 | 0 | 0 |
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| 2026-01 | 29 | 4 | 1 | 0 |
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| 2026-02 | 17 | 1 | 0 | 0 |
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| 2026-03 | 67 | 3 | 17 | 2 |
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| 2026-04 | 50 | 1 | 16 | 2 |
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| **合计** | **266** | **13** | **34** | **4** |
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`app-sales-bj-qhm-0` 从2026年3月才开始有明显量，这之前（2025.9-2026.2）只有1月有1单。端内主力始终是 `app-active-h5-0-0`，占整体订单88.7%。
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user: 加一个GMV和GSV
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assistant: ## 📊 端内两个 key_from 月度明细
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### app-active-h5-0-0
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| 月份 | 订单数 | 退费 | GMV | GSV |
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|------|:---:|:---:|:---:|:---:|
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| 2025-09 | 18 | 1 | ¥21,482 | ¥20,883 |
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| 2025-10 | 36 | 1 | ¥42,064 | ¥40,065 |
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| 2025-11 | 21 | 0 | ¥26,579 | ¥26,579 |
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| 2025-12 | 28 | 2 | ¥31,172 | ¥29,974 |
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| 2026-01 | 29 | 4 | ¥34,270 | ¥29,875 |
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| 2026-02 | 17 | 1 | ¥21,982 | ¥19,983 |
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| 2026-03 | 67 | 3 | ¥75,033 | ¥70,936 |
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| 2026-04 | 50 | 1 | ¥46,750 | ¥46,151 |
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| **合计** | **266** | **13** | **¥299,332** | **¥284,446** |
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### app-sales-bj-qhm-0
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| 月份 | 订单数 | 退费 | GMV | GSV |
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|------|:---:|:---:|:---:|:---:|
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| 2025-09~2026-02 | 1 | 0 | ¥599 | ¥599 |
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| 2026-03 | 17 | 2 | ¥40,578 | ¥37,980 |
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| 2026-04 | 16 | 2 | ¥35,381 | ¥29,784 |
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| **合计** | **34** | **4** | **¥76,558** | **¥68,363** |
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`app-sales-bj-qhm-0` 从3月才开始起量，两个月贡献了 ¥76,558 GMV，占端内总GMV的20.4%，已经是个不小的新渠道了。
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user: 帮我统计只要app-active-h5-0-0的三个版本的区分苹果、华为、学而思、华为渠道的2025年9月到2026年4月每个月的新增注册、订单数、转化率、转化率（去退费）、退费订单数、退费率、GMV、GMS
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assistant: 数据较多，分渠道展示。
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## 📊 苹果 × app-active-h5-0-0
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| 月份 | 版本 | 注册 | 订单 | 退费 | 转化率 | 转(去退) | 退费率 | GMV | GSV |
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|------|------|:---:|:---:|:---:|:---:|:---:|:---:|:---:|:---:|
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| 2025-09 | 原始/纯净/拟合 | 211/175/130 | 6 | 0 | 2.84%/3.43%/4.62% | 同左 | 0% | ¥7,294 | ¥7,294 |
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| 2025-10 | 原始/纯净/拟合 | 404/343/293 | 11 | 1 | 2.72%/3.21%/3.75% | 2.48%/2.92%/3.41% | 9.1% | ¥10,789 | ¥8,790 |
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| 2025-11 | 原始/纯净/拟合 | 440/409/393 | 7 | 0 | 1.59%/1.71%/1.78% | 同左 | 0% | ¥11,193 | ¥11,193 |
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| 2025-12 | 原始/纯净/拟合 | 384/337/364 | 7 | 0 | 1.82%/2.08%/1.92% | 同左 | 0% | ¥8,393 | ¥8,393 |
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| 2026-01 | 原始/纯净/拟合 | 310/283/280 | 17 | 3 | 4.52%/4.95%/5.00% | 4.19%/4.59%/4.64% | 17.6% | ¥22,783 | ¥19,586 |
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| 2026-02 | 原始/纯净/拟合 | 319/273/226 | 6 | 0 | 1.25%/1.47%/1.77% | 同左 | 0% | ¥9,194 | ¥9,194 |
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| 2026-03 | 原始/纯净/拟合 | 1167/1046/813 | 26 | 2 | 1.97%/2.20%/2.83% | 同左 | 7.7% | ¥32,774 | ¥29,276 |
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| 2026-04 | 原始/纯净/拟合 | 1540/1316/921 | 17 | 0 | 1.10%/1.29%/1.85% | 同左 | 0% | ¥18,583 | ¥18,583 |
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## 📊 华为 × app-active-h5-0-0
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| 月份 | 版本 | 注册 | 订单 | 退费 | 转化率 | 转(去退) | 退费率 | GMV | GSV |
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|------|------|:---:|:---:|:---:|:---:|:---:|:---:|:---:|:---:|
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| 2025-09 | 原始/纯净/拟合 | 112/73/69 | 3 | 1 | 1.79%/2.74%/2.90% | 同左 | 33.3% | ¥3,197 | ¥2,598 |
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| 2025-10 | 原始/纯净/拟合 | 178/148/129 | 10 | 0 | 5.06%/6.08%/6.98% | 同左 | 0% | ¥11,590 | ¥11,590 |
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| 2025-11 | 原始/纯净/拟合 | 282/260/252 | 2 | 0 | 0.71%/0.77%/0.79% | 同左 | 0% | ¥1,198 | ¥1,198 |
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| 2025-12 | 原始/纯净/拟合 | 239/214/226 | 3 | 0 | 1.26%/1.40%/1.33% | 同左 | 0% | ¥4,597 | ¥4,597 |
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| 2026-01 | 原始/纯净/拟合 | 212/186/191 | 8 | 0 | 3.30%/3.76%/3.66% | 同左 | 0% | ¥8,492 | ¥8,492 |
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| 2026-02 | 原始/纯净/拟合 | 117/100/82 | 1 | 0 | 0.85%/1.00%/1.22% | 同左 | 0% | ¥1,999 | ¥1,999 |
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| 2026-03 | 原始/纯净/拟合 | 670/603/467 | 13 | 0 | 1.94%/2.16%/2.78% | 同左 | 0% | ¥11,987 | ¥11,987 |
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| 2026-04 | 原始/纯净/拟合 | 1153/989/689 | 11 | 1 | 0.95%/1.11%/1.60% | 0.87%/1.01%/1.45% | 9.1% | ¥7,989 | ¥7,390 |
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## 📊 学而思 × app-active-h5-0-0
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| 月份 | 版本 | 注册 | 订单 | 退费 | 转化率 | 转(去退) | 退费率 | GMV | GSV |
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|------|------|:---:|:---:|:---:|:---:|:---:|:---:|:---:|:---:|
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| 2025-09 | 原始/纯净/拟合 | 169/105/104 | 2 | 0 | 1.18%/1.90%/1.92% | 同左 | 0% | ¥2,598 | ¥2,598 |
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| 2025-10 | 原始/纯净/拟合 | 143/112/103 | 4 | 0 | 2.80%/3.57%/3.88% | 同左 | 0% | ¥5,196 | ¥5,196 |
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| 2025-11 | 原始/纯净/拟合 | 422/408/377 | 3 | 0 | 0.71%/0.74%/0.80% | 同左 | 0% | ¥4,597 | ¥4,597 |
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| 2025-12 | 原始/纯净/拟合 | 1137/1117/1079 | 6 | 1 | 0.44%/0.45%/0.46% | 同左 | 16.7% | ¥6,394 | ¥5,795 |
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| 2026-01 | 原始/纯净/拟合 | 301/288/272 | 2 | 1 | 0.66%/0.69%/0.74% | 0.33%/0.35%/0.37% | 50.0% | ¥1,198 | ¥599 |
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| 2026-02 | 原始/纯净/拟合 | 611/575/433 | 3 | 0 | 0.49%/0.52%/0.69% | 同左 | 0% | ¥1,797 | ¥1,797 |
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| 2026-03 | 原始/纯净/拟合 | 614/568/428 | 4 | 1 | 0.65%/0.70%/0.93% | 0.49%/0.53%/0.70% | 25.0% | ¥5,196 | ¥4,597 |
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| 2026-04 | 原始/纯净/拟合 | 422/356/252 | 5 | 0 | 1.18%/1.40%/1.98% | 同左 | 0% | ¥2,995 | ¥2,995 |
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---
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**几个观察：**
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- 苹果和华为的转化率在 1月达到最高峰（苹果拟合5.00%、华为拟合3.66%），之后持续下滑到4月（苹果1.85%、华为1.60%）
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- 学而思转化率整体偏低（0.5%~1%），但12月注册量最大（1137人）时转化率最低（0.44%），4月注册回落但转化回升到1.18%
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- 华为退费很少，学而思1月退费率50%（2单退了1单）
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- 三个渠道拟合版分母都比原始版收紧，苹果和学而思收紧比例较大（受活动影响更明显）
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user: 帮我统计只要app-active-h5-0-0的三个版本的区分苹果、华为、学而思、华为渠道的2025年9月到2026年4月每个月的7日、14日、21日转化率
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assistant: ## 📊 苹果 × app-active-h5-0-0（去退费）
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| 月份 | 原始版 7日/14日/21日 | 纯净版 7日/14日/21日 | 拟合版 7日/14日/21日 |
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|------|:---:|:---:|:---:|
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| 2025-09 | 0.47%/0.47%/1.42% | 0.58%/0.58%/1.75% | 0.77%/0.77%/2.31% |
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| 2025-10 | 1.24%/1.24%/1.73% | 1.47%/1.47%/2.06% | 1.71%/1.71%/2.39% |
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| 2025-11 | 0.91%/1.14%/1.14% | 0.99%/1.23%/1.23% | 1.02%/1.27%/1.27% |
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| 2025-12 | 0.26%/1.04%/1.30% | 0.30%/1.20%/1.51% | 0.27%/1.10%/1.37% |
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| 2026-01 | 2.26%/2.90%/3.55% | 2.56%/3.30%/4.03% | 2.50%/3.21%/3.93% |
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| 2026-02 | 0.94%/0.94%/0.94% | 1.21%/1.21%/1.21% | 1.33%/1.33%/1.33% |
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| 2026-03 | 0.69%/1.37%/1.71% | 0.79%/1.57%/1.97% | 0.98%/1.97%/2.46% |
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| 2026-04 | 0.78%/0.97%/1.10% | 1.00%/1.25%/1.42% | 1.30%/1.63%/1.85% |
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## 📊 华为 × app-active-h5-0-0（去退费）
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| 月份 | 原始版 7日/14日/21日 | 纯净版 7日/14日/21日 | 拟合版 7日/14日/21日 |
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|------|:---:|:---:|:---:|
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| 2025-09 | 0%/0.89%/0.89% | 0%/1.47%/1.47% | 0%/1.45%/1.45% |
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| 2025-10 | 2.25%/3.37%/3.37% | 2.70%/4.05%/4.05% | 3.10%/4.65%/4.65% |
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| 2025-11 | 0%/0%/0% | 0%/0%/0% | 0%/0%/0% |
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| 2025-12 | 0.84%/0.84%/0.84% | 0.94%/0.94%/0.94% | 0.88%/0.88%/0.88% |
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| 2026-01 | 1.89%/1.89%/2.83% | 2.19%/2.19%/3.28% | 2.09%/2.09%/3.14% |
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| 2026-02 | 0%/0.85%/0.85% | 0%/1.18%/1.18% | 0%/1.22%/1.22% |
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| 2026-03 | 1.34%/1.79%/1.79% | 1.57%/2.09%/2.09% | 1.93%/2.57%/2.57% |
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| 2026-04 | 0.52%/0.69%/0.69% | 0.67%/0.90%/0.90% | 0.87%/1.16%/1.16% |
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## 📊 学而思 × app-active-h5-0-0（去退费）
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| 月份 | 原始版 7日/14日/21日 | 纯净版 7日/14日/21日 | 拟合版 7日/14日/21日 |
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|------|:---:|:---:|:---:|
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| 2025-09 | 0.59%/0.59%/0.59% | 0.96%/0.96%/0.96% | 0.96%/0.96%/0.96% |
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| 2025-10 | 1.40%/2.10%/2.10% | 1.80%/2.70%/2.70% | 1.94%/2.91%/2.91% |
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| 2025-11 | 0.47%/0.47%/0.71% | 0.49%/0.49%/0.74% | 0.53%/0.53%/0.80% |
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| 2025-12 | 0.35%/0.35%/0.35% | 0.36%/0.36%/0.36% | 0.37%/0.37%/0.37% |
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| 2026-01 | 0.33%/0.33%/0.33% | 0.35%/0.35%/0.35% | 0.37%/0.37%/0.37% |
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| 2026-02 | 0.33%/0.33%/0.33% | 0.35%/0.35%/0.35% | 0.46%/0.46%/0.46% |
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| 2026-03 | 0.49%/0.49%/0.49% | 0.54%/0.54%/0.54% | 0.70%/0.70%/0.70% |
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| 2026-04 | 0.95%/1.18%/1.18% | 1.24%/1.55%/1.55% | 1.59%/1.98%/1.98% |
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---
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**几个关键发现：**
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- **苹果** 转化集中在7-14日之间，12月7日转化极低（0.26%）但14日追上（1.04%），说明12月用户付费决策周期偏长。1月是高峰（7日2.26%→21日3.55%）。
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- **华为** 付费决策基本在7日内完成，7日之后的增量很少。11月三个版本全是0。10月拟合版7日3.10%是渠道最高。
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- **学而思** 付费决策也基本在7日内，21日和14日几乎无差。整体转化率偏低（0.3%~1%），4月有回暖迹象（拟合版7日1.59%）。
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user: 调整一下上面表格的展示形式，一个格里面只放一个百分比数据
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assistant: ## 📊 苹果 × app-active-h5-0-0（去退费）
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| 月份 | 版本 | 7日转化率 | 14日转化率 | 21日转化率 |
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|------|------|:---:|:---:|:---:|
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| 2025-09 | 原始版 | 0.47% | 0.47% | 1.42% |
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| | 纯净版 | 0.58% | 0.58% | 1.75% |
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| | 拟合版 | 0.77% | 0.77% | 2.31% |
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| 2025-10 | 原始版 | 1.24% | 1.24% | 1.73% |
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| | 纯净版 | 1.47% | 1.47% | 2.06% |
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| | 拟合版 | 1.71% | 1.71% | 2.39% |
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| 2025-11 | 原始版 | 0.91% | 1.14% | 1.14% |
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| | 纯净版 | 0.99% | 1.23% | 1.23% |
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| | 拟合版 | 1.02% | 1.27% | 1.27% |
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| 2025-12 | 原始版 | 0.26% | 1.04% | 1.30% |
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| | 纯净版 | 0.30% | 1.20% | 1.51% |
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| | 拟合版 | 0.27% | 1.10% | 1.37% |
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| 2026-01 | 原始版 | 2.26% | 2.90% | 3.55% |
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| | 纯净版 | 2.56% | 3.30% | 4.03% |
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| | 拟合版 | 2.50% | 3.21% | 3.93% |
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| 2026-02 | 原始版 | 0.94% | 0.94% | 0.94% |
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| | 纯净版 | 1.21% | 1.21% | 1.21% |
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| | 拟合版 | 1.33% | 1.33% | 1.33% |
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| 2026-03 | 原始版 | 0.69% | 1.37% | 1.71% |
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| | 纯净版 | 0.79% | 1.57% | 1.97% |
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| | 拟合版 | 0.98% | 1.97% | 2.46% |
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| 2026-04 | 原始版 | 0.78% | 0.97% | 1.10% |
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| | 纯净版 | 1.00% | 1.25% | 1.42% |
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| | 拟合版 | 1.30% | 1.63% | 1.85% |
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## 📊 华为 × app-active-h5-0-0（去退费）
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| 月份 | 版本 | 7日转化率 | 14日转化率 | 21日转化率 |
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|------|------|:---:|:---:|:---:|
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| 2025-09 | 原始版 | 0% | 0.89% | 0.89% |
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| | 纯净版 | 0% | 1.47% | 1.47% |
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| | 拟合版 | 0% | 1.45% | 1.45% |
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| 2025-10 | 原始版 | 2.25% | 3.37% | 3.37% |
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| | 纯净版 | 2.70% | 4.05% | 4.05% |
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| | 拟合版 | 3.10% | 4.65% | 4.65% |
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| 2025-11 | 原始版 | 0% | 0% | 0% |
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| | 纯净版 | 0% | 0% | 0% |
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| | 拟合版 | 0% | 0% | 0% |
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| 2025-12 | 原始版 | 0.84% | 0.84% | 0.84% |
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| | 纯净版 | 0.94% | 0.94% | 0.94% |
|
||
| | 拟合版 | 0.88% | 0.88% | 0.88% |
|
||
| 2026-01 | 原始版 | 1.89% | 1.89% | 2.83% |
|
||
| | 纯净版 | 2.19% | 2.19% | 3.28% |
|
||
| | 拟合版 | 2.09% | 2.09% | 3.14% |
|
||
| 2026-02 | 原始版 | 0% | 0.85% | 0.85% |
|
||
| | 纯净版 | 0% | 1.18% | 1.18% |
|
||
| | 拟合版 | 0% | 1.22% | 1.22% |
|
||
| 2026-03 | 原始版 | 1.34% | 1.79% | 1.79% |
|
||
| | 纯净版 | 1.57% | 2.09% | 2.09% |
|
||
| | 拟合版 | 1.93% | 2.57% | 2.57% |
|
||
| 2026-04 | 原始版 | 0.52% | 0.69% | 0.69% |
|
||
| | 纯净版 | 0.67% | 0.90% | 0.90% |
|
||
| | 拟合版 | 0.87% | 1.16% | 1.16% |
|
||
|
||
## 📊 学而思 × app-active-h5-0-0（去退费）
|
||
|
||
| 月份 | 版本 | 7日转化率 | 14日转化率 | 21日转化率 |
|
||
|------|------|:---:|:---:|:---:|
|
||
| 2025-09 | 原始版 | 0.59% | 0.59% | 0.59% |
|
||
| | 纯净版 | 0.96% | 0.96% | 0.96% |
|
||
| | 拟合版 | 0.96% | 0.96% | 0.96% |
|
||
| 2025-10 | 原始版 | 1.40% | 2.10% | 2.10% |
|
||
| | 纯净版 | 1.80% | 2.70% | 2.70% |
|
||
| | 拟合版 | 1.94% | 2.91% | 2.91% |
|
||
| 2025-11 | 原始版 | 0.47% | 0.47% | 0.71% |
|
||
| | 纯净版 | 0.49% | 0.49% | 0.74% |
|
||
| | 拟合版 | 0.53% | 0.53% | 0.80% |
|
||
| 2025-12 | 原始版 | 0.35% | 0.35% | 0.35% |
|
||
| | 纯净版 | 0.36% | 0.36% | 0.36% |
|
||
| | 拟合版 | 0.37% | 0.37% | 0.37% |
|
||
| 2026-01 | 原始版 | 0.33% | 0.33% | 0.33% |
|
||
| | 纯净版 | 0.35% | 0.35% | 0.35% |
|
||
| | 拟合版 | 0.37% | 0.37% | 0.37% |
|
||
| 2026-02 | 原始版 | 0.33% | 0.33% | 0.33% |
|
||
| | 纯净版 | 0.35% | 0.35% | 0.35% |
|
||
| | 拟合版 | 0.46% | 0.46% | 0.46% |
|
||
| 2026-03 | 原始版 | 0.49% | 0.49% | 0.49% |
|
||
| | 纯净版 | 0.54% | 0.54% | 0.54% |
|
||
| | 拟合版 | 0.70% | 0.70% | 0.70% |
|
||
| 2026-04 | 原始版 | 0.95% | 1.18% | 1.18% |
|
||
| | 纯净版 | 1.24% | 1.55% | 1.55% |
|
||
| | 拟合版 | 1.59% | 1.98% | 1.98% |
|
||
user: 不要21日转化率，要20日转化率，然后导出成excel发给我
|
||
assistant: Excel已生成，通过飞书发给你。
|
||
assistant: Excel已发送，包含 **苹果 / 华为 / 学而思** 三个 Sheet，每个Sheet含原始版/纯净版/拟合版的7日/14日/20日转化率（去退费）及分母和付费用户数。
|