450 lines
19 KiB
Python
450 lines
19 KiB
Python
#!/usr/bin/env python3
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"""弹窗策略数据分析 V2：仅端内购课用户 + 注册→购课天数分布"""
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import os
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import psycopg2
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import psycopg2.extras
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def get_conn():
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return psycopg2.connect(
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host="bj-postgres-16pob4sg.sql.tencentcdb.com",
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port=28591,
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user="ai_member",
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password=os.environ["PG_ONLINE_PASSWORD"],
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dbname="vala_bi"
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)
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def run_sql(sql):
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conn = get_conn()
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cur = conn.cursor(cursor_factory=psycopg2.extras.RealDictCursor)
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cur.execute(sql)
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rows = cur.fetchall()
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cur.close()
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conn.close()
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return rows
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# ── 端内过滤条件 ──
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ENDPOINT_INNER = "o.key_from IN ('app-active-h5-0-0', 'app-sales-bj-qhm-0')"
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GOODS_FILTER = "o.goods_id IN (57, 60, 63, 31, 32, 33, 54, 61)"
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ORDER_STATUS_FILTER = "o.order_status IN (3, 4)"
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# ======================================================================
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print("=" * 70)
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print("分析零：注册→购课天数分布（端内付费用户）")
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print("=" * 70)
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sql0 = f"""
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SELECT
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o.pay_success_date::date - a.created_at::date AS days_to_purchase,
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COUNT(DISTINCT o.account_id) AS user_count
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FROM bi_vala_order o
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JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
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WHERE o.pay_success_date IS NOT NULL
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AND o.order_status IN (3, 4)
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AND o.goods_id IN (57, 60, 63, 31, 32, 33, 54, 61)
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AND o.key_from IN ('app-active-h5-0-0', 'app-sales-bj-qhm-0')
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GROUP BY days_to_purchase
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ORDER BY days_to_purchase;
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"""
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rows0 = run_sql(sql0)
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total_users0 = sum(r['user_count'] for r in rows0)
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cum = 0
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print(f"\n{'天数':>6} {'人数':>8} {'占比':>8} {'累计占比':>10}")
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print("-" * 38)
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for r in rows0:
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cum += r['user_count']
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pct = 100.0 * r['user_count'] / total_users0
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cum_pct = 100.0 * cum / total_users0
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print(f"{r['days_to_purchase']:>6} {r['user_count']:>8} {pct:>7.1f}% {cum_pct:>9.1f}%")
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print(f"\n端内付费用户总数: {total_users0}")
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# ── 分段统计 ──
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sql0b = f"""
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SELECT
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CASE
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WHEN days_to_purchase = 0 THEN '当天购买'
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WHEN days_to_purchase BETWEEN 1 AND 3 THEN '1-3天'
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WHEN days_to_purchase BETWEEN 4 AND 7 THEN '4-7天'
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WHEN days_to_purchase BETWEEN 8 AND 14 THEN '8-14天'
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WHEN days_to_purchase BETWEEN 15 AND 30 THEN '15-30天'
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ELSE '30天以上'
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END AS day_bucket,
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COUNT(DISTINCT account_id) AS user_count,
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ROUND(100.0 * COUNT(DISTINCT account_id) / SUM(COUNT(DISTINCT account_id)) OVER(), 1) AS pct
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FROM (
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SELECT
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o.pay_success_date::date - a.created_at::date AS days_to_purchase,
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o.account_id
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FROM bi_vala_order o
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JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
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WHERE o.pay_success_date IS NOT NULL
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AND o.order_status IN (3, 4)
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AND o.goods_id IN (57, 60, 63, 31, 32, 33, 54, 61)
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AND o.key_from IN ('app-active-h5-0-0', 'app-sales-bj-qhm-0')
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) gap
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GROUP BY day_bucket
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ORDER BY MIN(gap.days_to_purchase);
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"""
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rows0b = run_sql(sql0b)
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print(f"\n{'时间段':<12} {'人数':>8} {'占比':>8}")
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print("-" * 32)
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cum2 = 0
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for r in rows0b:
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cum2 += r['user_count']
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print(f"{r['day_bucket']:<12} {r['user_count']:>8} {r['pct']:>7}%")
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# ======================================================================
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print("\n" + "=" * 70)
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print("分析一：购买节点分布（仅端内付费用户）")
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print("=" * 70)
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sql1 = f"""
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WITH u00_lessons AS (
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SELECT id AS chapter_id, course_level,
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CASE course_lesson
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WHEN 'L01' THEN 1 WHEN 'L02' THEN 2 WHEN 'L03' THEN 3
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WHEN 'L04' THEN 4 WHEN 'L05' THEN 5
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END AS lesson_order
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FROM bi_level_unit_lesson WHERE course_unit = 'U00'
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),
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paid_orders AS (
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SELECT DISTINCT o.account_id, o.pay_success_date::date AS pay_date, o.goods_id
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FROM bi_vala_order o
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JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
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WHERE o.pay_success_date IS NOT NULL
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AND {ORDER_STATUS_FILTER}
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AND {GOODS_FILTER}
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AND {ENDPOINT_INNER}
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),
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paid_characters AS (
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SELECT c.id AS character_id, po.account_id, po.pay_date, po.goods_id
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FROM paid_orders po
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JOIN bi_vala_app_character c ON po.account_id = c.account_id
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),
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u00_done AS (
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SELECT pc.account_id, pc.pay_date, pc.goods_id, l.lesson_order, l.course_level
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FROM paid_characters pc
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JOIN (
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SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_0 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_1 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_2 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_3 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_4 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_5 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_6 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_7 WHERE play_status = 1
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) p ON pc.character_id = p.user_id
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JOIN u00_lessons l ON p.chapter_id = l.chapter_id
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WHERE p.created_at::date <= pc.pay_date
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GROUP BY pc.account_id, pc.pay_date, pc.goods_id, l.lesson_order, l.course_level
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),
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best_progress AS (
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SELECT DISTINCT ON (account_id, pay_date, goods_id)
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account_id, pay_date, goods_id, lesson_order
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FROM u00_done
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ORDER BY account_id, pay_date, goods_id, lesson_order DESC
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)
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SELECT
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CASE
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WHEN lesson_order IS NULL THEN '学习前购买'
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WHEN lesson_order = 1 THEN 'L01之后'
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WHEN lesson_order = 2 THEN 'L02之后'
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WHEN lesson_order = 3 THEN 'L03之后'
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WHEN lesson_order = 4 THEN 'L04之后'
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WHEN lesson_order = 5 THEN 'L05之后'
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END AS purchase_node,
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CASE
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WHEN goods_id IN (57, 60, 63) THEN 'L1'
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WHEN goods_id IN (31, 32, 33, 54) THEN 'L2'
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WHEN goods_id = 61 THEN 'L1+L2'
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END AS product_level,
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COUNT(*) AS order_count,
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COUNT(DISTINCT account_id) AS user_count
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FROM best_progress
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GROUP BY purchase_node, product_level
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UNION ALL
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SELECT
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'学习前购买' AS purchase_node,
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CASE
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WHEN po.goods_id IN (57, 60, 63) THEN 'L1'
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WHEN po.goods_id IN (31, 32, 33, 54) THEN 'L2'
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WHEN po.goods_id = 61 THEN 'L1+L2'
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END AS product_level,
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COUNT(*) AS order_count,
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COUNT(DISTINCT po.account_id) AS user_count
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FROM (
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SELECT DISTINCT o.account_id, o.pay_success_date::date AS pay_date, o.goods_id
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FROM bi_vala_order o
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JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
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WHERE o.pay_success_date IS NOT NULL
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AND {ORDER_STATUS_FILTER}
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AND {GOODS_FILTER}
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AND {ENDPOINT_INNER}
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) po
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LEFT JOIN best_progress bp ON po.account_id = bp.account_id AND po.pay_date = bp.pay_date AND po.goods_id = bp.goods_id
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WHERE bp.account_id IS NULL
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GROUP BY CASE
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WHEN po.goods_id IN (57, 60, 63) THEN 'L1'
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WHEN po.goods_id IN (31, 32, 33, 54) THEN 'L2'
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WHEN po.goods_id = 61 THEN 'L1+L2'
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END
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ORDER BY product_level, purchase_node;
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"""
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rows1 = run_sql(sql1)
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print(f"\n{'购买节点':<14} {'产品':<8} {'订单数':>8} {'用户数':>8}")
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print("-" * 44)
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for r in rows1:
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print(f"{r['purchase_node']:<14} {r['product_level']:<8} {r['order_count']:>8} {r['user_count']:>8}")
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# ── 汇总 ──
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sql1b = f"""
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WITH u00_lessons AS (
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SELECT id AS chapter_id,
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CASE course_lesson
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WHEN 'L01' THEN 1 WHEN 'L02' THEN 2 WHEN 'L03' THEN 3
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WHEN 'L04' THEN 4 WHEN 'L05' THEN 5 END AS lesson_order
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FROM bi_level_unit_lesson WHERE course_unit = 'U00'
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),
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paid_orders AS (
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SELECT DISTINCT o.account_id, o.pay_success_date::date AS pay_date
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FROM bi_vala_order o JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
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WHERE o.pay_success_date IS NOT NULL AND {ORDER_STATUS_FILTER} AND {GOODS_FILTER} AND {ENDPOINT_INNER}
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),
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paid_characters AS (
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SELECT c.id AS character_id, po.account_id, po.pay_date
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FROM paid_orders po JOIN bi_vala_app_character c ON po.account_id = c.account_id
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),
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u00_done AS (
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SELECT pc.account_id, pc.pay_date, l.lesson_order
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FROM paid_characters pc
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JOIN (
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SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_0 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_1 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_2 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_3 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_4 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_5 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_6 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_7 WHERE play_status = 1
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) p ON pc.character_id = p.user_id
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JOIN u00_lessons l ON p.chapter_id = l.chapter_id
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WHERE p.created_at::date <= pc.pay_date
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GROUP BY pc.account_id, pc.pay_date, l.lesson_order
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),
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best_progress AS (
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SELECT DISTINCT ON (account_id, pay_date) account_id, pay_date, lesson_order
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FROM u00_done ORDER BY account_id, pay_date, lesson_order DESC
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)
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SELECT
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CASE
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WHEN lesson_order IS NULL THEN '学习前购买'
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WHEN lesson_order = 1 THEN 'L01之后'
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WHEN lesson_order = 2 THEN 'L02之后'
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WHEN lesson_order = 3 THEN 'L03之后'
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WHEN lesson_order = 4 THEN 'L04之后'
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WHEN lesson_order = 5 THEN 'L05之后'
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END AS purchase_node,
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COUNT(*) AS order_count,
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COUNT(DISTINCT account_id) AS user_count
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FROM best_progress
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GROUP BY purchase_node
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UNION ALL
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SELECT '学习前购买', COUNT(*), COUNT(DISTINCT po.account_id)
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FROM (
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SELECT DISTINCT o.account_id, o.pay_success_date::date AS pay_date
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FROM bi_vala_order o JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
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WHERE o.pay_success_date IS NOT NULL AND {ORDER_STATUS_FILTER} AND {GOODS_FILTER} AND {ENDPOINT_INNER}
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) po
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LEFT JOIN best_progress bp ON po.account_id = bp.account_id AND po.pay_date = bp.pay_date
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WHERE bp.account_id IS NULL
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ORDER BY purchase_node;
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"""
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rows1b = run_sql(sql1b)
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print(f"\n{'购买节点':<14} {'订单数':>8} {'用户数':>8} {'占比':>8}")
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print("-" * 44)
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total_orders = sum(r['order_count'] for r in rows1b)
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for r in rows1b:
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pct = 100.0 * r['user_count'] / sum(x['user_count'] for x in rows1b)
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print(f"{r['purchase_node']:<14} {r['order_count']:>8} {r['user_count']:>8} {pct:>7.1f}%")
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print(f"\n端内付费总订单: {total_orders}")
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# ======================================================================
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print("\n" + "=" * 70)
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print("分析二：峰值后用户 —— 学完U00但未购（端内购买为判断标准）")
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print("=" * 70)
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sql2 = f"""
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WITH u00_lessons AS (
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SELECT id AS chapter_id,
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CASE course_lesson
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WHEN 'L01' THEN 1 WHEN 'L02' THEN 2 WHEN 'L03' THEN 3
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WHEN 'L04' THEN 4 WHEN 'L05' THEN 5 END AS lesson_order
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FROM bi_level_unit_lesson WHERE course_unit = 'U00'
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),
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user_u00_progress AS (
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SELECT DISTINCT a.id AS account_id, l.lesson_order
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FROM bi_vala_app_account a
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JOIN bi_vala_app_character c ON a.id = c.account_id
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JOIN (
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SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_0 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_1 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_2 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_3 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_4 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_5 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_6 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_7 WHERE play_status = 1
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) p ON c.id = p.user_id
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JOIN u00_lessons l ON p.chapter_id = l.chapter_id
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WHERE a.status = 1 AND a.deleted_at IS NULL
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),
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user_max_progress AS (
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SELECT account_id, MAX(lesson_order) AS max_lesson
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FROM user_u00_progress GROUP BY account_id
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),
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u00_completers AS (
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SELECT account_id FROM user_max_progress WHERE max_lesson = 5
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),
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-- 端内付费用户
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paid_inner AS (
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SELECT DISTINCT o.account_id
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FROM bi_vala_order o
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JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
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WHERE o.pay_success_date IS NOT NULL
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AND o.order_status IN (3, 4)
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AND o.goods_id IN (57, 60, 63, 31, 32, 33, 54, 61)
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AND o.key_from IN ('app-active-h5-0-0', 'app-sales-bj-qhm-0')
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)
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SELECT
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'学完U00全部5课' AS user_group,
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COUNT(*) AS total_users,
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COUNT(*) FILTER (WHERE pu.account_id IS NOT NULL) AS paid_users,
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COUNT(*) FILTER (WHERE pu.account_id IS NULL) AS unpaid_users,
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ROUND(100.0 * COUNT(*) FILTER (WHERE pu.account_id IS NOT NULL) / COUNT(*), 1) AS paid_rate
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FROM u00_completers uc
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LEFT JOIN paid_inner pu ON uc.account_id = pu.account_id;
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"""
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rows2 = run_sql(sql2)
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for r in rows2:
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print(f"\n总用户数: {r['total_users']}, 已端内付费: {r['paid_users']}, 未端内付费: {r['unpaid_users']}, 端内付费率: {r['paid_rate']}%")
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# ======================================================================
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print("\n" + "=" * 70)
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print("分析三：各断点用户规模 + 端内付费率")
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print("=" * 70)
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sql3 = f"""
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WITH u00_lessons AS (
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SELECT id AS chapter_id, course_level,
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CASE course_lesson
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WHEN 'L01' THEN 1 WHEN 'L02' THEN 2 WHEN 'L03' THEN 3
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WHEN 'L04' THEN 4 WHEN 'L05' THEN 5 END AS lesson_order
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FROM bi_level_unit_lesson WHERE course_unit = 'U00'
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),
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user_u00_progress AS (
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SELECT a.id AS account_id, l.course_level, l.lesson_order
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FROM bi_vala_app_account a
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JOIN bi_vala_app_character c ON a.id = c.account_id
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JOIN (
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SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_0 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_1 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_2 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_3 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_4 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_5 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_6 WHERE play_status = 1
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UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_7 WHERE play_status = 1
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) p ON c.id = p.user_id
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JOIN u00_lessons l ON p.chapter_id = l.chapter_id
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WHERE a.status = 1 AND a.deleted_at IS NULL
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GROUP BY a.id, l.course_level, l.lesson_order
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),
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user_max_per_level AS (
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SELECT account_id, course_level, MAX(lesson_order) AS max_lesson
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FROM user_u00_progress GROUP BY account_id, course_level
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),
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paid_inner AS (
|
||
SELECT DISTINCT o.account_id
|
||
FROM bi_vala_order o
|
||
JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
|
||
WHERE o.pay_success_date IS NOT NULL
|
||
AND o.order_status IN (3, 4)
|
||
AND o.goods_id IN (57, 60, 63, 31, 32, 33, 54, 61)
|
||
AND o.key_from IN ('app-active-h5-0-0', 'app-sales-bj-qhm-0')
|
||
)
|
||
SELECT
|
||
course_level, max_lesson,
|
||
COUNT(*) AS user_count,
|
||
COUNT(*) FILTER (WHERE pu.account_id IS NOT NULL) AS paid_count,
|
||
ROUND(100.0 * COUNT(*) FILTER (WHERE pu.account_id IS NOT NULL) / COUNT(*), 1) AS paid_rate
|
||
FROM user_max_per_level um
|
||
LEFT JOIN paid_inner pu ON um.account_id = pu.account_id
|
||
GROUP BY course_level, max_lesson
|
||
ORDER BY course_level, max_lesson;
|
||
"""
|
||
rows3 = run_sql(sql3)
|
||
print(f"\n{'Level':<6} {'最大完成':<10} {'用户数':>8} {'端内付费':>10} {'端内付费率':>10}")
|
||
print("-" * 48)
|
||
for r in rows3:
|
||
pct = 100.0 * r['paid_count'] / r['user_count']
|
||
print(f"{r['course_level']:<6} L{r['max_lesson']:02d} {r['user_count']:>8} {r['paid_count']:>10} {pct:>9.1f}%")
|
||
|
||
# ======================================================================
|
||
print("\n" + "=" * 70)
|
||
print("分析四：到达各lesson的端内付费转化率")
|
||
print("=" * 70)
|
||
|
||
sql4 = f"""
|
||
WITH u00_lessons AS (
|
||
SELECT id AS chapter_id, course_level,
|
||
CASE course_lesson
|
||
WHEN 'L01' THEN 1 WHEN 'L02' THEN 2 WHEN 'L03' THEN 3
|
||
WHEN 'L04' THEN 4 WHEN 'L05' THEN 5 END AS lesson_order
|
||
FROM bi_level_unit_lesson WHERE course_unit = 'U00'
|
||
),
|
||
user_u00_progress AS (
|
||
SELECT a.id AS account_id, l.course_level, l.lesson_order
|
||
FROM bi_vala_app_account a
|
||
JOIN bi_vala_app_character c ON a.id = c.account_id
|
||
JOIN (
|
||
SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_0 WHERE play_status = 1
|
||
UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_1 WHERE play_status = 1
|
||
UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_2 WHERE play_status = 1
|
||
UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_3 WHERE play_status = 1
|
||
UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_4 WHERE play_status = 1
|
||
UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_5 WHERE play_status = 1
|
||
UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_6 WHERE play_status = 1
|
||
UNION ALL SELECT user_id, chapter_id, created_at FROM bi_user_chapter_play_record_7 WHERE play_status = 1
|
||
) p ON c.id = p.user_id
|
||
JOIN u00_lessons l ON p.chapter_id = l.chapter_id
|
||
WHERE a.status = 1 AND a.deleted_at IS NULL
|
||
GROUP BY a.id, l.course_level, l.lesson_order
|
||
),
|
||
paid_inner AS (
|
||
SELECT DISTINCT o.account_id
|
||
FROM bi_vala_order o
|
||
JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
|
||
WHERE o.pay_success_date IS NOT NULL
|
||
AND o.order_status IN (3, 4)
|
||
AND o.goods_id IN (57, 60, 63, 31, 32, 33, 54, 61)
|
||
AND o.key_from IN ('app-active-h5-0-0', 'app-sales-bj-qhm-0')
|
||
)
|
||
SELECT
|
||
up.course_level,
|
||
up.lesson_order AS reached_lesson,
|
||
COUNT(DISTINCT up.account_id) AS reached_users,
|
||
COUNT(DISTINCT pu.account_id) AS paid_users,
|
||
ROUND(100.0 * COUNT(DISTINCT pu.account_id) / COUNT(DISTINCT up.account_id), 1) AS conversion_rate
|
||
FROM user_u00_progress up
|
||
LEFT JOIN paid_inner pu ON up.account_id = pu.account_id
|
||
GROUP BY up.course_level, up.lesson_order
|
||
ORDER BY up.course_level, up.lesson_order;
|
||
"""
|
||
rows4 = run_sql(sql4)
|
||
print(f"\n{'Level':<6} {'到达':<10} {'到达人数':>8} {'端内付费':>10} {'端内转化率':>10}")
|
||
print("-" * 48)
|
||
for r in rows4:
|
||
print(f"{r['course_level']:<6} L{r['reached_lesson']:02d} {r['reached_users']:>8} {r['paid_users']:>10} {r['conversion_rate']:>9}%")
|
||
|
||
print("\n✅ 全部分析完成")
|