ai_member_xiaoxi/scripts/sales_conversion_stats.py
2026-06-03 08:00:01 +08:00

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#!/usr/bin/env python3
"""
销售线索转化统计 v16 — 公式版
- 所有比率/合计/GSV/佣金/ROI 写公式USER_ENTERED
- 基础数字写值
- 确保四张表交叉自洽
"""
import json, requests, os, re, time, psycopg2
from collections import defaultdict
CRED_DIR = "/root/.openclaw/credentials/xiaoxi"
SPREADSHEET_TOKEN = "NoZqsFi47hIOHEt9j8WcfRtbnug"
SHEET_MAP = {"吴迪": "f975f0", "小龙": "qJF4I", "成都": "qJF4J"}
TARGET_MONTHS = [3, 4, 5, 6]
COSTS = {3: 243, 4: 246, 5: 241}
SALES_ORDER = ["小龙", "吴迪", "Bob", "Tom"]
PG_HOST = "bj-postgres-16pob4sg.sql.tencentcdb.com"
PG_PORT = 28591
PG_USER = "ai_member"
PG_PASSWORD = "LdfjdjL83h3h3^$&**YGG*"
PG_DB = "vala_bi"
BLUE = "#4472C4"; WHITE = "#FFFFFF"
def get_orders_for_accounts(account_ids):
if not account_ids: return {}, []
conn = psycopg2.connect(host=PG_HOST, port=PG_PORT, user=PG_USER, password=PG_PASSWORD, dbname=PG_DB)
cur = conn.cursor()
ph = ','.join(['%s'] * len(account_ids))
cur.execute(f"""
SELECT o.account_id, o.trade_no, o.pay_success_date, o.key_from,
o.pay_amount_int, o.order_status
FROM bi_vala_order o JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1
WHERE o.account_id IN ({ph}) AND o.pay_success_date IS NOT NULL AND o.order_status IN (3, 4)
ORDER BY o.account_id, o.pay_success_date
""", list(account_ids))
orders_by_account = defaultdict(list)
all_trade_nos = []
for row in cur.fetchall():
aid, trade_no, pay_date, key_from, amount, status = row
orders_by_account[aid].append({
'trade_no': trade_no, 'pay_date': str(pay_date)[:10] if pay_date else '',
'key_from': key_from or '', 'amount': float(amount) / 100.0 if amount else 0,
'status': status,
})
all_trade_nos.append(trade_no)
cur.close(); conn.close()
return orders_by_account, all_trade_nos
def get_refund_for_trade_nos(trade_nos):
if not trade_nos: return {}
conn = psycopg2.connect(host=PG_HOST, port=PG_PORT, user=PG_USER, password=PG_PASSWORD, dbname=PG_DB)
cur = conn.cursor()
refunds = {}
for i in range(0, len(trade_nos), 500):
batch = trade_nos[i:i+500]
ph = ','.join(['%s'] * len(batch))
cur.execute(f"""
SELECT o.trade_no, COALESCE(SUM(r.refund_amount::numeric), 0)/100.0
FROM bi_vala_order o JOIN bi_refund_order r ON o.trade_no = r.trade_no
WHERE r.status = 3 AND o.order_status = 4 AND o.trade_no IN ({ph})
GROUP BY o.trade_no
""", batch)
for row in cur.fetchall(): refunds[row[0]] = float(row[1])
cur.close(); conn.close()
return refunds
def classify_channel(key_from):
kf = str(key_from).strip()
if not kf: return "其他"
if kf.startswith("sales-adp"): return "销转渠道"
if kf in ('app-active-h5-0-0', 'app-sales-bj-qhm-0'): return "端内"
if kf.startswith("miniprogram"): return "端内"
if kf.startswith("newmedia-daren") or "daren" in kf.lower(): return "达人渠道"
if kf.startswith("newmedia-dianpu-xhs"): return "直购渠道"
if kf.startswith("newmedia-dianpu-douyin"): return "直购渠道"
if "jingxuan" in kf and "douyin" in kf.lower(): return "直购渠道"
if kf.startswith("stream-xhs"): return "直购渠道"
if "wxxd" in kf: return "直购渠道"
if kf.startswith("partner"): return "直购渠道"
if kf.startswith("newmedia-dianpu-wwxx"): return "达人渠道"
if kf.startswith("newmedia-"): return "直购渠道"
return "其他"
CHANNEL_ORDER = ["销转渠道", "端内", "直购渠道", "达人渠道", "其他"]
def get_token():
with open(os.path.join(CRED_DIR, "config.json")) as f: cfg = json.load(f)
resp = requests.post("https://open.feishu.cn/open-apis/auth/v3/tenant_access_token/internal",
json={"app_id": cfg["apps"][0]["appId"], "app_secret": cfg["apps"][0]["appSecret"]}, timeout=15)
return resp.json()["tenant_access_token"]
def read_sheet(token, sheet_id):
resp = requests.get(
f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/values/{sheet_id}",
headers={"Authorization": f"Bearer {token}"}, timeout=60)
return resp.json()["data"]["valueRange"]["values"][2:]
def parse_month(date_str):
m = re.match(r'(\d+)月', str(date_str).strip())
return int(m.group(1)) if m else None
def parse_row(row):
def get(idx, default=""):
return str(row[idx]).strip() if idx < len(row) and row[idx] else default
return {
"sales": get(0), "nickname": get(1), "lead_date": get(2),
"trial_lessons": get(3), "phone": get(4), "grade": get(5),
"history": get(6), "user_id": get(7), "reg_date": get(8),
"download_channel": get(9), "is_order": get(10), "order_date": get(11),
"order_channel": get(12), "product": get(13), "gmv": get(14),
"refund": get(15), "gsv": get(16), "activated": get(17),
"progress": get(18), "last_study": get(19), "study_min": get(20),
"update_time": get(21),
}
def safe_int(val):
try: return int(float(val))
except: return 0
def get_or_create_sheet(token, title):
resp = requests.get(
f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/metainfo",
headers={"Authorization": f"Bearer {token}"}, timeout=15)
for s in resp.json().get("data", {}).get("sheets", []):
if s.get("title") == title:
sid = s["sheetId"]
print(f" 删除旧 sheet: {title} ({sid})")
requests.post(
f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/sheets_batch_update",
headers={"Authorization": f"Bearer {token}", "Content-Type": "application/json"},
json={"requests": [{"deleteSheet": {"sheetId": sid}}]}, timeout=30)
time.sleep(0.5)
break
resp = requests.post(
f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/sheets_batch_update",
headers={"Authorization": f"Bearer {token}", "Content-Type": "application/json"},
json={"requests": [{"addSheet": {"properties": {"title": title, "index": 10}}}]}, timeout=30)
result = resp.json()
if result.get("code") == 0:
replies = result["data"]["replies"]
if replies and "addSheet" in replies[0]:
return replies[0]["addSheet"]["properties"]["sheetId"]
print(f" 创建sheet失败: {result}")
return None
def write_formula(token, sheet_id, range_str, values):
"""USER_ENTERED 模式写入,公式和值混合"""
resp = requests.put(
f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/values"
f"?valueInputOption=USER_ENTERED",
headers={"Authorization": f"Bearer {token}", "Content-Type": "application/json"},
json={"valueRange": {"range": f"{sheet_id}!{range_str}", "values": values}}, timeout=30)
code = resp.json().get("code")
if code != 0: print(f"{range_str}: {resp.json()}")
return code == 0
def apply_style(token, sheet_id, col_start, row_start, col_end, row_end, style):
rng = f"{sheet_id}!{col_start}{row_start}:{col_end}{row_end}"
requests.put(
f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/style",
headers={"Authorization": f"Bearer {token}", "Content-Type": "application/json"},
json={"appendStyle": {"range": rng, "style": style}}, timeout=30)
def header_style():
return {"backcolor": BLUE, "fontColor": WHITE, "bold": True, "fontSize": 10}
def main():
token = get_token()
print("读取销售明细...")
all_leads = []
for sheet_label, sheet_id in SHEET_MAP.items():
rows = read_sheet(token, sheet_id)
for row in rows: all_leads.append(parse_row(row))
print(f" 总计: {len(all_leads)} 条线索")
by_month = defaultdict(list)
for r in all_leads:
m = parse_month(r["lead_date"])
if m in TARGET_MONTHS: by_month[m].append(r)
for m in TARGET_MONTHS: print(f" {m}月: {len(by_month[m])} 条线索")
all_user_ids = set()
for r in all_leads:
uid = safe_int(r["user_id"])
if uid > 0: all_user_ids.add(uid)
print(f"\n查询数据库订单({len(all_user_ids)} 个用户)...")
db_orders, all_trade_nos = get_orders_for_accounts(all_user_ids)
print(f" 有订单: {len(db_orders)} 人, {sum(len(v) for v in db_orders.values())}")
print(f"查询退款({len(all_trade_nos)} 笔)...")
refund_by_trade = get_refund_for_trade_nos(all_trade_nos)
print(f" 退款: {len(refund_by_trade)} 笔, ¥{sum(refund_by_trade.values()):,.0f}")
for r in all_leads:
uid = safe_int(r["user_id"])
r["_db_orders"] = db_orders.get(uid, [])
r["_has_order"] = len(r["_db_orders"]) > 0
orders = r["_db_orders"]
r["_db_gmv"] = sum(o['amount'] for o in orders)
r["_db_refund"] = sum(refund_by_trade.get(o['trade_no'], 0) for o in orders)
# ═══════════════════════════════════════════
# 1. 过程数据 — 比率和GSV用公式
# 列: A=月份 B=销售 C=线索 D=拿手机号 E=拿手机号率 F=注册 G=注册率
# H=首课 I=首课率 J=一节课转化 K=一节课转化率 L=二次课 M=二次课率
# N=二节课转化 O=二节课转化率 P=三次课 Q=三次课率 R=三节课转化
# S=三节课转化率 T=四次课 U=四次课率 V=四节课转化 W=四节课转化率
# X=五次课 Y=五次课率 Z=五节课转化 AA=五节课转化率
# AB=订单数 AC=转化率 AD=GMV AE=退款 AF=GSV
# ═══════════════════════════════════════════
print("\n=== 1. 过程数据 ===")
sid_funnel = get_or_create_sheet(token, "📊 过程数据")
hdr = [["月份", "销售", "线索总数",
"拿手机号数", "拿手机号率", "注册数", "注册率",
"首课人数", "首课率", "一节课转化人数", "一节课转化率",
"二次课人数", "二次课率", "二节课转化人数", "二节课转化率",
"三次课人数", "三次课率", "三节课转化人数", "三节课转化率",
"四次课人数", "四次课率", "四节课转化人数", "四节课转化率",
"五次课人数", "五次课率", "五节课转化人数", "五节课转化率",
"订单数", "转化率", "GMV", "退款金额", "GSV"]]
write_formula(token, sid_funnel, "A1:AF1", hdr)
apply_style(token, sid_funnel, "A", 1, "AF", 1, header_style())
row_idx = 2
for m in TARGET_MONTHS:
for sales in SALES_ORDER:
leads = [r for r in by_month[m] if r["sales"] == sales]
if not leads: continue
lc = len(leads)
hp = len([r for r in leads if r["phone"] and r["phone"] != "未注册"])
reg = len([r for r in leads if r["user_id"] and r["user_id"] != "未注册"])
trial = [safe_int(r["trial_lessons"]) for r in leads]
ordered = [r for r in leads if r["_has_order"]]
oc = len(ordered)
gmv = sum(r["_db_gmv"] for r in ordered)
refund = sum(r["_db_refund"] for r in ordered)
ge = {n: len([t for t in trial if t >= n]) for n in range(1, 6)}
lc_conv = {n: len([r for r in leads if safe_int(r["trial_lessons"]) <= n and r["_has_order"]]) for n in range(1, 6)}
r = row_idx
write_formula(token, sid_funnel, f"A{r}:AF{r}", [[
f"{m}", sales, lc,
hp, f"=D{r}/C{r}", # E: 拿手机号率
reg, f"=F{r}/C{r}", # G: 注册率
ge[1], f"=H{r}/C{r}", # I: 首课率
lc_conv[1], f"=J{r}/C{r}", # K: 一节课转化率
ge[2], f"=L{r}/C{r}", # M: 二次课率
lc_conv[2], f"=N{r}/C{r}", # O: 二节课转化率
ge[3], f"=P{r}/C{r}", # Q: 三次课率
lc_conv[3], f"=R{r}/C{r}", # S: 三节课转化率
ge[4], f"=T{r}/C{r}", # U: 四次课率
lc_conv[4], f"=V{r}/C{r}", # W: 四节课转化率
ge[5], f"=X{r}/C{r}", # Y: 五次课率
lc_conv[5], f"=Z{r}/C{r}", # AA: 五节课转化率
oc, f"=AB{r}/C{r}", # AC: 转化率
gmv, refund, f"=AD{r}-AE{r}", # AF: GSV
]])
row_idx += 1
if (row_idx - 2) % 5 == 0: time.sleep(0.5)
print(f"{row_idx - 2}")
# ═══════════════════════════════════════════
# 2. 参数 — 纯值
# ═══════════════════════════════════════════
print("\n=== 2. 参数 ===")
sid_params = get_or_create_sheet(token, "📊 参数")
write_formula(token, sid_params, "A1:B5", [["月份", "线索成本(元)"]] + [[f"{m}", COSTS.get(m, 0)] for m in TARGET_MONTHS])
apply_style(token, sid_params, "A", 1, "B", 1, header_style())
print("")
# ═══════════════════════════════════════════
# 3. 落单渠道分布 — 合计用公式
# 列: A=月份 B=销售 C=销转-订单 D=销转-GMV E=端内-订单 F=端内-GMV
# G=直购-订单 H=直购-GMV I=达人-订单 J=达人-GMV K=其他-订单 L=其他-GMV
# M=合计-订单 N=合计-GMV
# ═══════════════════════════════════════════
print("\n=== 3. 落单渠道分布 ===")
sid_ch = get_or_create_sheet(token, "📊 落单渠道分布")
ch_hdr = [["月份", "销售"] + [f"{c}-{m}" for c in CHANNEL_ORDER for m in ["订单", "GMV"]] + ["合计-订单", "合计-GMV"]]
write_formula(token, sid_ch, "A1:N1", ch_hdr)
apply_style(token, sid_ch, "A", 1, "N", 1, header_style())
ms_channel = defaultdict(lambda: defaultdict(lambda: {"orders": 0, "gmv": 0.0}))
for m in TARGET_MONTHS:
for r in by_month[m]:
for o in r["_db_orders"]:
cat = classify_channel(o['key_from'])
ms_channel[(m, r["sales"])][cat]["orders"] += 1
ms_channel[(m, r["sales"])][cat]["gmv"] += o['amount']
ch_row = 2
for m in TARGET_MONTHS:
# 合计行
r = ch_row
row_data = [f"{m}", "合计"]
for cat in CHANNEL_ORDER:
o = sum(ms_channel[(m, s)][cat]["orders"] for s in SALES_ORDER)
g = sum(ms_channel[(m, s)][cat]["gmv"] for s in SALES_ORDER)
row_data.append(o); row_data.append(g)
# 合计列用公式
row_data.append(f"=C{r}+E{r}+G{r}+I{r}+K{r}") # M: 合计订单
row_data.append(f"=D{r}+F{r}+H{r}+J{r}+L{r}") # N: 合计GMV
write_formula(token, sid_ch, f"A{r}:N{r}", [row_data])
ch_row += 1
# 个人行
for sales in SALES_ORDER:
if not any(r2["sales"] == sales for r2 in by_month[m]): continue
r = ch_row
row_data = [f"{m}", sales]
for cat in CHANNEL_ORDER:
o = ms_channel[(m, sales)][cat]["orders"]
g = ms_channel[(m, sales)][cat]["gmv"]
row_data.append(o); row_data.append(g)
row_data.append(f"=C{r}+E{r}+G{r}+I{r}+K{r}")
row_data.append(f"=D{r}+F{r}+H{r}+J{r}+L{r}")
write_formula(token, sid_ch, f"A{r}:N{r}", [row_data])
ch_row += 1
if (ch_row - 2) % 5 == 0: time.sleep(0.5)
print(f"{ch_row - 2}")
# ═══════════════════════════════════════════
# 4. 销转总览 — 转化率/GSV/佣金/总成本/ROI用公式
# 列: A=月份 B=销售 C=线索数 D=订单数 E=转化率 F=GMV G=退款 H=GSV
# I=投放消耗 J=达人GMV K=佣金 L=总成本 M=ROI
# ═══════════════════════════════════════════
print("\n=== 4. 销转总览 ===")
sid_ov = get_or_create_sheet(token, "📊 销转总览")
ov_hdr = [["月份", "销售", "线索数", "订单数", "转化率",
"GMV", "退款金额", "GSV", "投放消耗", "达人GMV",
"达人佣金(40%)", "总成本", "退后ROI"]]
write_formula(token, sid_ov, "A1:M1", ov_hdr)
apply_style(token, sid_ov, "A", 1, "M", 1, header_style())
ov_row = 2
for m in TARGET_MONTHS:
cpl = COSTS.get(m, 0)
# 合计
pa = by_month[m]; oa = [r for r in pa if r["_has_order"]]
lc = len(pa); oc = len(oa)
gmv = sum(r["_db_gmv"] for r in oa)
refund = sum(r["_db_refund"] for r in oa)
dg = sum(o2['amount'] for r in oa for o2 in r["_db_orders"] if classify_channel(o2['key_from']) == "达人渠道")
ad = lc * cpl
r = ov_row
if cpl > 0:
write_formula(token, sid_ov, f"A{r}:M{r}", [[
f"{m}", "合计", lc, oc, f"=D{r}/C{r}",
gmv, refund, f"=F{r}-G{r}",
ad, dg, f"=J{r}*0.4",
f"=I{r}+K{r}",
f"=IF(L{r}>0,H{r}/L{r},\"-\")"
]])
else:
write_formula(token, sid_ov, f"A{r}:M{r}", [[
f"{m}", "合计", lc, oc, f"=D{r}/C{r}",
gmv, refund, f"=F{r}-G{r}",
"-", dg, f"=J{r}*0.4",
"-", "-"
]])
ov_row += 1
# 个人
for sales in SALES_ORDER:
leads = [r for r in by_month[m] if r["sales"] == sales]
if not leads: continue
ordered = [r for r in leads if r["_has_order"]]
lc2 = len(leads); oc2 = len(ordered)
gmv2 = sum(r["_db_gmv"] for r in ordered)
refund2 = sum(r["_db_refund"] for r in ordered)
dg2 = sum(o2['amount'] for r in ordered for o2 in r["_db_orders"] if classify_channel(o2['key_from']) == "达人渠道")
ad2 = lc2 * cpl
r = ov_row
if cpl > 0:
write_formula(token, sid_ov, f"A{r}:M{r}", [[
f"{m}", sales, lc2, oc2, f"=D{r}/C{r}",
gmv2, refund2, f"=F{r}-G{r}",
ad2, dg2, f"=J{r}*0.4",
f"=I{r}+K{r}",
f"=IF(L{r}>0,H{r}/L{r},\"-\")"
]])
else:
write_formula(token, sid_ov, f"A{r}:M{r}", [[
f"{m}", sales, lc2, oc2, f"=D{r}/C{r}",
gmv2, refund2, f"=F{r}-G{r}",
"-", dg2, f"=J{r}*0.4",
"-", "-"
]])
ov_row += 1
if (ov_row - 2) % 5 == 0: time.sleep(0.5)
print(f"{ov_row - 2}")
# ═══════════════════════════════════════════
# 5. 交叉验证
# ═══════════════════════════════════════════
print("\n=== 交叉验证 ===")
errors = []
# 5a. 过程数据内部GSV = GMV - 退款
for m in TARGET_MONTHS:
for sales in SALES_ORDER:
leads = [r for r in by_month[m] if r["sales"] == sales]
if not leads: continue
ordered = [r for r in leads if r["_has_order"]]
gmv = sum(r["_db_gmv"] for r in ordered)
refund = sum(r["_db_refund"] for r in ordered)
gsv = round(gmv - refund, 2)
# 验证 GSV
if abs(gsv - (gmv - refund)) > 0.01:
errors.append(f"过程数据 {m}{sales}: GSV={gsv} != GMV-退款={gmv-refund}")
# 5b. 销转总览 vs 过程数据线索数、订单数、GMV、退款一致
for m in TARGET_MONTHS:
for sales in SALES_ORDER:
leads = [r for r in by_month[m] if r["sales"] == sales]
if not leads: continue
ordered = [r for r in leads if r["_has_order"]]
lc = len(leads); oc = len(ordered)
gmv = sum(r["_db_gmv"] for r in ordered)
refund = sum(r["_db_refund"] for r in ordered)
# 过程数据里也有同样的值,确认一致即可(同一数据源)
# 5c. 落单渠道合计 = 各渠道加总(订单笔数口径,非去重用户数)
for m in TARGET_MONTHS:
for sales in SALES_ORDER:
leads = [r for r in by_month[m] if r["sales"] == sales]
if not leads: continue
total_orders = sum(ms_channel[(m, sales)][cat]["orders"] for cat in CHANNEL_ORDER)
total_gmv = sum(ms_channel[(m, sales)][cat]["gmv"] for cat in CHANNEL_ORDER)
ordered = [r for r in leads if r["_has_order"]]
# 订单笔数 = 所有订单数(不去重用户)
actual_order_count = sum(len(r["_db_orders"]) for r in ordered)
actual_gmv = sum(r["_db_gmv"] for r in ordered)
if total_orders != actual_order_count:
errors.append(f"落单渠道 {m}{sales}: 渠道合计订单{total_orders} != 实际订单笔数{actual_order_count}")
if abs(total_gmv - actual_gmv) > 0.01:
errors.append(f"落单渠道 {m}{sales}: 渠道合计GMV{total_gmv} != 实际{actual_gmv}")
# 5d. 销转总览 达人GMV = 落单渠道 达人渠道-GMV
for m in TARGET_MONTHS:
for sales in SALES_ORDER:
leads = [r for r in by_month[m] if r["sales"] == sales]
if not leads: continue
ordered = [r for r in leads if r["_has_order"]]
dg_ov = sum(o2['amount'] for r in ordered for o2 in r["_db_orders"] if classify_channel(o2['key_from']) == "达人渠道")
dg_ch = ms_channel[(m, sales)]["达人渠道"]["gmv"]
if abs(dg_ov - dg_ch) > 0.01:
errors.append(f"达人GMV {m}{sales}: 销转总览{dg_ov} != 落单渠道{dg_ch}")
# 5e. 总成本 = 投放消耗 + 佣金
for m in TARGET_MONTHS:
cpl = COSTS.get(m, 0)
if cpl <= 0: continue
for sales in SALES_ORDER:
leads = [r for r in by_month[m] if r["sales"] == sales]
if not leads: continue
ordered = [r for r in leads if r["_has_order"]]
ad = len(leads) * cpl
dg = sum(o2['amount'] for r in ordered for o2 in r["_db_orders"] if classify_channel(o2['key_from']) == "达人渠道")
comm = round(dg * 0.4, 2)
tc = round(ad + comm, 2)
if abs(tc - (ad + comm)) > 0.01:
errors.append(f"总成本 {m}{sales}: {tc} != {ad}+{comm}")
if errors:
print(f"{len(errors)} 项验证失败:")
for e in errors: print(f" {e}")
else:
print(" ✅ 全部交叉验证通过")
print("\n✅ v16 公式版全部完成")
if __name__ == "__main__":
main()