#!/usr/bin/env python3 """ 销售日报 v1 — 修复销转总览(计算值)+ 新建投放日报 """ import json, requests, os, re, time, psycopg2 from collections import defaultdict from datetime import datetime, timedelta CRED_DIR = "/root/.openclaw/credentials/xiaoxi" SPREADSHEET_TOKEN = "NoZqsFi47hIOHEt9j8WcfRtbnug" SHEET_MAP = {"吴迪": "f975f0", "小龙": "qJF4I", "成都": "qJF4J"} TARGET_MONTHS = [3, 4, 5, 6] COSTS = {3: 243, 4: 246, 5: 241} SALES_ORDER = ["小龙", "吴迪", "Bob", "Tom"] PG_HOST = "bj-postgres-16pob4sg.sql.tencentcdb.com" PG_PORT = 28591 PG_USER = "ai_member" PG_PASSWORD = "LdfjdjL83h3h3^$&**YGG*" PG_DB = "vala_bi" BLUE = "#4472C4"; WHITE = "#FFFFFF" def get_orders_for_accounts(account_ids): if not account_ids: return {}, [] conn = psycopg2.connect(host=PG_HOST, port=PG_PORT, user=PG_USER, password=PG_PASSWORD, dbname=PG_DB) cur = conn.cursor() ph = ','.join(['%s'] * len(account_ids)) cur.execute(f""" SELECT o.account_id, o.trade_no, o.pay_success_date, o.key_from, o.pay_amount_int, o.order_status FROM bi_vala_order o JOIN bi_vala_app_account a ON o.account_id = a.id AND a.status = 1 WHERE o.account_id IN ({ph}) AND o.pay_success_date IS NOT NULL AND o.order_status IN (3, 4) ORDER BY o.account_id, o.pay_success_date """, list(account_ids)) orders_by_account = defaultdict(list) all_trade_nos = [] for row in cur.fetchall(): aid, trade_no, pay_date, key_from, amount, status = row orders_by_account[aid].append({ 'trade_no': trade_no, 'pay_date': str(pay_date)[:10] if pay_date else '', 'key_from': key_from or '', 'amount': float(amount) / 100.0 if amount else 0, 'status': status, }) all_trade_nos.append(trade_no) cur.close(); conn.close() return orders_by_account, all_trade_nos def get_refund_for_trade_nos(trade_nos): if not trade_nos: return {} conn = psycopg2.connect(host=PG_HOST, port=PG_PORT, user=PG_USER, password=PG_PASSWORD, dbname=PG_DB) cur = conn.cursor() refunds = {} for i in range(0, len(trade_nos), 500): batch = trade_nos[i:i+500] ph = ','.join(['%s'] * len(batch)) cur.execute(f""" SELECT o.trade_no, COALESCE(SUM(r.refund_amount::numeric), 0)/100.0 FROM bi_vala_order o JOIN bi_refund_order r ON o.trade_no = r.trade_no WHERE r.status = 3 AND o.order_status = 4 AND o.trade_no IN ({ph}) GROUP BY o.trade_no """, batch) for row in cur.fetchall(): refunds[row[0]] = float(row[1]) cur.close(); conn.close() return refunds def classify_channel(key_from): kf = str(key_from).strip() if not kf: return "其他" if kf.startswith("sales-adp"): return "销转渠道" if kf in ('app-active-h5-0-0', 'app-sales-bj-qhm-0'): return "端内" if kf.startswith("miniprogram"): return "端内" if kf.startswith("newmedia-daren") or "daren" in kf.lower(): return "达人渠道" if kf.startswith("newmedia-dianpu-xhs"): return "直购渠道" if kf.startswith("newmedia-dianpu-douyin"): return "直购渠道" if "jingxuan" in kf and "douyin" in kf.lower(): return "直购渠道" if kf.startswith("stream-xhs"): return "直购渠道" if "wxxd" in kf: return "直购渠道" if kf.startswith("partner"): return "直购渠道" if kf.startswith("newmedia-dianpu-wwxx"): return "达人渠道" if kf.startswith("newmedia-"): return "直购渠道" return "其他" def get_token(): with open(os.path.join(CRED_DIR, "config.json")) as f: cfg = json.load(f) resp = requests.post("https://open.feishu.cn/open-apis/auth/v3/tenant_access_token/internal", json={"app_id": cfg["apps"][0]["appId"], "app_secret": cfg["apps"][0]["appSecret"]}, timeout=15) return resp.json()["tenant_access_token"] def read_sheet(token, sheet_id): resp = requests.get( f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/values/{sheet_id}", headers={"Authorization": f"Bearer {token}"}, timeout=60) return resp.json()["data"]["valueRange"]["values"][2:] def parse_month(date_str): m = re.match(r'(\d+)月', str(date_str).strip()) return int(m.group(1)) if m else None def parse_row(row): def get(idx, default=""): return str(row[idx]).strip() if idx < len(row) and row[idx] else default return { "sales": get(0), "nickname": get(1), "lead_date": get(2), "trial_lessons": get(3), "phone": get(4), "grade": get(5), "history": get(6), "user_id": get(7), "reg_date": get(8), "download_channel": get(9), "is_order": get(10), "order_date": get(11), "order_channel": get(12), "product": get(13), "gmv": get(14), "refund": get(15), "gsv": get(16), "activated": get(17), "progress": get(18), "last_study": get(19), "study_min": get(20), "update_time": get(21), } def safe_int(val): try: return int(float(val)) except: return 0 def fmt_pct(val): return f"{val*100:.2f}%" def fmt_pct1(val): return f"{val*100:.1f}%" def get_or_create_sheet(token, title): resp = requests.get( f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/metainfo", headers={"Authorization": f"Bearer {token}"}, timeout=15) for s in resp.json().get("data", {}).get("sheets", []): if s.get("title") == title: sid = s["sheetId"] print(f" 删除旧 sheet: {title} ({sid})") requests.post( f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/sheets_batch_update", headers={"Authorization": f"Bearer {token}", "Content-Type": "application/json"}, json={"requests": [{"deleteSheet": {"sheetId": sid}}]}, timeout=30) time.sleep(0.5) break resp = requests.post( f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/sheets_batch_update", headers={"Authorization": f"Bearer {token}", "Content-Type": "application/json"}, json={"requests": [{"addSheet": {"properties": {"title": title, "index": 10}}}]}, timeout=30) result = resp.json() if result.get("code") == 0: replies = result["data"]["replies"] if replies and "addSheet" in replies[0]: return replies[0]["addSheet"]["properties"]["sheetId"] print(f" 创建sheet失败: {result}") return None def write_values(token, sheet_id, range_str, values): resp = requests.put( f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/values", headers={"Authorization": f"Bearer {token}", "Content-Type": "application/json"}, json={"valueRange": {"range": f"{sheet_id}!{range_str}", "values": values}}, timeout=30) code = resp.json().get("code") if code != 0: print(f" ❌ {range_str}: {resp.json()}") return code == 0 def apply_style(token, sheet_id, col_start, row_start, col_end, row_end, style): rng = f"{sheet_id}!{col_start}{row_start}:{col_end}{row_end}" requests.put( f"https://open.feishu.cn/open-apis/sheets/v2/spreadsheets/{SPREADSHEET_TOKEN}/style", headers={"Authorization": f"Bearer {token}", "Content-Type": "application/json"}, json={"appendStyle": {"range": rng, "style": style}}, timeout=30) def header_style(): return {"backcolor": BLUE, "fontColor": WHITE, "bold": True, "fontSize": 10} def main(): token = get_token() print("读取销售明细...") all_leads = [] for sheet_label, sheet_id in SHEET_MAP.items(): rows = read_sheet(token, sheet_id) for row in rows: all_leads.append(parse_row(row)) print(f" 总计: {len(all_leads)} 条线索") by_month = defaultdict(list) for r in all_leads: m = parse_month(r["lead_date"]) if m in TARGET_MONTHS: by_month[m].append(r) all_user_ids = set() for r in all_leads: uid = safe_int(r["user_id"]) if uid > 0: all_user_ids.add(uid) print(f"查询数据库订单({len(all_user_ids)} 个用户)...") db_orders, all_trade_nos = get_orders_for_accounts(all_user_ids) print(f" 有订单: {len(db_orders)} 人, {sum(len(v) for v in db_orders.values())} 笔") print(f"查询退款({len(all_trade_nos)} 笔)...") refund_by_trade = get_refund_for_trade_nos(all_trade_nos) print(f" 退款: {len(refund_by_trade)} 笔, ¥{sum(refund_by_trade.values()):,.0f}") for r in all_leads: uid = safe_int(r["user_id"]) r["_db_orders"] = db_orders.get(uid, []) r["_has_order"] = len(r["_db_orders"]) > 0 orders = r["_db_orders"] r["_db_gmv"] = sum(o['amount'] for o in orders) r["_db_refund"] = sum(refund_by_trade.get(o['trade_no'], 0) for o in orders) # ═══════════════════════════════════════════ # 1. 修复销转总览 — 全部计算值 # ═══════════════════════════════════════════ print("\n=== 修复销转总览 ===") sid_ov = get_or_create_sheet(token, "📊 销转总览") ov_hdr = [["月份", "销售", "线索数", "订单数", "转化率", "GMV", "退款金额", "GSV", "投放消耗", "达人GMV", "达人佣金(40%)", "总成本", "退后ROI"]] write_values(token, sid_ov, "A1:M1", ov_hdr) apply_style(token, sid_ov, "A", 1, "M", 1, header_style()) ov_row = 2 for m in TARGET_MONTHS: cpl = COSTS.get(m, 0) # 合计 pa = by_month[m]; oa = [r for r in pa if r["_has_order"]] lc = len(pa); oc = len(oa) gmv = sum(r["_db_gmv"] for r in oa) refund = sum(r["_db_refund"] for r in oa) gsv = round(gmv - refund, 2) dg = sum(o2['amount'] for r in oa for o2 in r["_db_orders"] if classify_channel(o2['key_from']) == "达人渠道") ad = lc * cpl if cpl > 0 else 0 comm = round(dg * 0.4, 2) tc = round(ad + comm, 2) roi = round(gsv / tc, 2) if tc > 0 else 0 conv = fmt_pct1(oc / lc) if lc > 0 else "0.0%" write_values(token, sid_ov, f"A{ov_row}:M{ov_row}", [[ f"{m}月", "合计", lc, oc, conv, gmv, refund, gsv, ad if cpl > 0 else "-", dg, comm, tc if cpl > 0 else "-", roi if cpl > 0 else "-" ]]) ov_row += 1 for sales in SALES_ORDER: leads = [r for r in by_month[m] if r["sales"] == sales] if not leads: continue ordered = [r for r in leads if r["_has_order"]] lc2 = len(leads); oc2 = len(ordered) gmv2 = sum(r["_db_gmv"] for r in ordered) refund2 = sum(r["_db_refund"] for r in ordered) gsv2 = round(gmv2 - refund2, 2) dg2 = sum(o2['amount'] for r in ordered for o2 in r["_db_orders"] if classify_channel(o2['key_from']) == "达人渠道") ad2 = lc2 * cpl if cpl > 0 else 0 comm2 = round(dg2 * 0.4, 2) tc2 = round(ad2 + comm2, 2) roi2 = round(gsv2 / tc2, 2) if tc2 > 0 else 0 conv2 = fmt_pct1(oc2 / lc2) if lc2 > 0 else "0.0%" write_values(token, sid_ov, f"A{ov_row}:M{ov_row}", [[ f"{m}月", sales, lc2, oc2, conv2, gmv2, refund2, gsv2, ad2 if cpl > 0 else "-", dg2, comm2, tc2 if cpl > 0 else "-", roi2 if cpl > 0 else "-" ]]) ov_row += 1 if (ov_row - 2) % 5 == 0: time.sleep(0.5) print(f" ✅ {ov_row - 2} 行") # ═══════════════════════════════════════════ # 2. 新建投放日报 # ═══════════════════════════════════════════ print("\n=== 新建投放日报 ===") sid_daily = get_or_create_sheet(token, "📊 投放日报") row = 1 # --- 标题 --- write_values(token, sid_daily, f"A{row}:A{row}", [["一、整月汇总"]]) apply_style(token, sid_daily, "A", row, "A", row, {"bold": True, "fontSize": 12}) row += 1 # 表头 daily_hdr = [["月份", "投放消耗", "总成本", "企微线索", "线索成本", "GMV", "GSV", "ROI", "转化率"]] write_values(token, sid_daily, f"A{row}:I{row}", daily_hdr) apply_style(token, sid_daily, "A", row, "I", row, header_style()) row += 1 for m in [3, 4, 5]: pa = by_month[m]; oa = [r for r in pa if r["_has_order"]] lc = len(pa); oc = len(oa) gmv = sum(r["_db_gmv"] for r in oa) refund = sum(r["_db_refund"] for r in oa) gsv = round(gmv - refund, 2) cpl = COSTS.get(m, 0) ad_spend = lc * cpl dg = sum(o2['amount'] for r in oa for o2 in r["_db_orders"] if classify_channel(o2['key_from']) == "达人渠道") comm = round(dg * 0.4, 2) tc = round(ad_spend + comm, 2) roi = round(gsv / tc, 2) if tc > 0 else 0 conv = fmt_pct(oc / lc) if lc > 0 else "0.00%" write_values(token, sid_daily, f"A{row}:I{row}", [[ f"{m}月", ad_spend, tc, lc, cpl, gmv, gsv, roi, conv ]]) row += 1 row += 1 # 空行 # --- 代理商日报 --- write_values(token, sid_daily, f"A{row}:A{row}", [["二、代理商日报(待补充数据源)"]]) apply_style(token, sid_daily, "A", row, "A", row, {"bold": True, "fontSize": 12}) row += 1 agent_hdr = [["日期", "代理商", "消耗", "线索", "成本", "开口率", "留资率"]] write_values(token, sid_daily, f"A{row}:G{row}", agent_hdr) apply_style(token, sid_daily, "A", row, "G", row, header_style()) row += 1 # 占位:谦禾/云智/YTL 数据源待确认 write_values(token, sid_daily, f"A{row}:A{row}", [["⚠️ 代理商消耗数据来源待确认(谦禾/云智/YTL)"]]) row += 2 # --- 线索·行课·销转 --- write_values(token, sid_daily, f"A{row}:A{row}", [["三、线索·行课·销转(当月累计)"]]) apply_style(token, sid_daily, "A", row, "A", row, {"bold": True, "fontSize": 12}) row += 1 funnel_hdr = [["月份", "销售", "月线索", "订单", "GMV", "转化率", "拿号率", "注册率", "首课率", "5课率"]] write_values(token, sid_daily, f"A{row}:J{row}", funnel_hdr) apply_style(token, sid_daily, "A", row, "J", row, header_style()) row += 1 for m in [3, 4, 5]: # 合计 pa = by_month[m]; oa = [r for r in pa if r["_has_order"]] lc = len(pa); oc = len(oa) gmv = sum(r["_db_gmv"] for r in oa) hp = len([r for r in pa if r["phone"] and r["phone"] != "未注册"]) reg = len([r for r in pa if r["user_id"] and r["user_id"] != "未注册"]) trial = [safe_int(r["trial_lessons"]) for r in pa] first = len([t for t in trial if t >= 1]) fifth = len([t for t in trial if t >= 5]) write_values(token, sid_daily, f"A{row}:J{row}", [[ f"{m}月", "合计", lc, oc, gmv, fmt_pct(oc / lc) if lc else "0.00%", fmt_pct(hp / lc) if lc else "0.00%", fmt_pct(reg / lc) if lc else "0.00%", fmt_pct(first / lc) if lc else "0.00%", fmt_pct(fifth / lc) if lc else "0.00%", ]]) row += 1 for sales in SALES_ORDER: leads = [r for r in by_month[m] if r["sales"] == sales] if not leads: continue ordered = [r for r in leads if r["_has_order"]] lc2 = len(leads); oc2 = len(ordered) gmv2 = sum(r["_db_gmv"] for r in ordered) hp2 = len([r for r in leads if r["phone"] and r["phone"] != "未注册"]) reg2 = len([r for r in leads if r["user_id"] and r["user_id"] != "未注册"]) trial2 = [safe_int(r["trial_lessons"]) for r in leads] first2 = len([t for t in trial2 if t >= 1]) fifth2 = len([t for t in trial2 if t >= 5]) write_values(token, sid_daily, f"A{row}:J{row}", [[ f"{m}月", sales, lc2, oc2, gmv2, fmt_pct(oc2 / lc2) if lc2 else "0.00%", fmt_pct(hp2 / lc2) if lc2 else "0.00%", fmt_pct(reg2 / lc2) if lc2 else "0.00%", fmt_pct(first2 / lc2) if lc2 else "0.00%", fmt_pct(fifth2 / lc2) if lc2 else "0.00%", ]]) row += 1 if (row - 1) % 5 == 0: time.sleep(0.5) print(f" ✅ 日报 {row - 1} 行") print("\n✅ 全部完成") if __name__ == "__main__": main()