#!/usr/bin/env python3 """ 老狼退款用户 — 每节课完课时长 vs 退款率 粒度:每个 chapter_id 一行 - 完成该课的 user 数、退款 user 数、平均耗时、退款率 - 按购买分类分组(L1+L2联报→看L1,仅L2→看L2) """ import os, sys import psycopg2 import pandas as pd from collections import defaultdict DB_HOST = "bj-postgres-16pob4sg.sql.tencentcdb.com" DB_PORT = 28591 DB_USER = "ai_member" DB_NAME = "vala_bi" def get_password(): pw = os.environ.get("PG_ONLINE_PASSWORD", "") if pw: return pw secrets_path = os.path.join(os.path.dirname(os.path.abspath(__file__)), "..", "secrets.env") if os.path.exists(secrets_path): with open(secrets_path) as f: for line in f: if line.startswith("PG_ONLINE_PASSWORD="): return line.strip().split("=",1)[1].strip("'\"") raise RuntimeError("PG_ONLINE_PASSWORD not found") def get_conn(): return psycopg2.connect(host=DB_HOST, port=DB_PORT, user=DB_USER, password=get_password(), dbname=DB_NAME, connect_timeout=120) L1_GOODS, L2_GOODS, L1L2_GOODS = {57,60,63}, {31,32,33,54}, {61} def classify_orders(goods_ids): gs = set(goods_ids) r = [] if gs & L1L2_GOODS: r.append(("L1+L2联报→看L1","L1")) if (gs & L2_GOODS) and not (gs & L1L2_GOODS): r.append(("仅L2→看L2","L2")) if (gs & L1L2_GOODS) and (gs & L2_GOODS): r.append(("联报+仅L2→看L2","L2")) return r def main(): input_file = sys.argv[1] if len(sys.argv) > 1 else "output/销售线索_用户分析.xlsx" df_in = pd.read_excel(input_file, dtype=str) user_ids = sorted(set(int(x) for x in df_in["用户ID"].dropna().unique())) print(f"用户: {len(user_ids)} 人") conn = get_conn() cur = conn.cursor() # ── 0. 课程结构 ── cur.execute("SELECT id, course_level, course_season, course_unit, course_lesson FROM bi_level_unit_lesson WHERE course_level IN ('L1','L2')") chapter_info = {} l1_chs, l2_chs = set(), set() for cid, lv, sn, un, ln in cur.fetchall(): chapter_info[cid] = (lv, sn, un, ln) if lv == "L1": l1_chs.add(cid) else: l2_chs.add(cid) # ── 1. 订单+退款 ── ph = ",".join(["%s"]*len(user_ids)) cur.execute(f""" SELECT account_id, goods_id, trade_no FROM bi_vala_order WHERE account_id IN ({ph}) AND deleted_at IS NULL AND pay_success_date IS NOT NULL AND order_status IN (3,4) """, user_ids) orders = cur.fetchall() trade_nos = [o[2] for o in orders if o[2]] refund_set = set() for i in range(0, len(trade_nos), 500): b = trade_nos[i:i+500] p2 = ",".join(["%s"]*len(b)) cur.execute(f"SELECT DISTINCT trade_no FROM bi_refund_order WHERE trade_no IN ({p2}) AND status=3 AND deleted_at IS NULL", b) for (tn,) in cur.fetchall(): refund_set.add(tn) # 用户分类 user_goods = defaultdict(set) user_refund = {} for aid, gid, tn in orders: user_goods[aid].add(gid) if tn in refund_set: user_refund[aid] = True for uid in user_ids: if uid not in user_refund: user_refund[uid] = False user_cats = {} # uid -> [(cat,level), ...] for uid in user_ids: user_cats[uid] = classify_orders(user_goods.get(uid, set())) # ── 2. 角色 ── cur.execute(f"SELECT id, account_id FROM bi_vala_app_character WHERE account_id IN ({ph}) AND nickname IS NOT NULL AND nickname!='' AND deleted_at IS NULL", user_ids) chars = cur.fetchall() char_to_account = {c[0]: c[1] for c in chars} account_chars = defaultdict(list) for cid, aid in chars: account_chars[aid].append(cid) print(f" 角色: {len(chars)}") # ── 3. 每节课完成 + cuid ── # char_chapter_cuid: character_id -> {chapter_id -> cuid} char_chapter_cuid = defaultdict(dict) char_chapters_done = defaultdict(set) all_cuids = set() for tbl_idx in range(8): table = f"bi_user_chapter_play_record_{tbl_idx}" for i in range(0, len(chars), 2000): batch = [c[0] for c in chars[i:i+2000]] p2 = ",".join(["%s"]*len(batch)) try: cur.execute(f""" SELECT user_id, chapter_id, chapter_unique_id FROM {table} WHERE user_id IN ({p2}) AND play_status=1 AND deleted_at IS NULL """, batch) for uid, ch_id, cuid in cur.fetchall(): if ch_id not in char_chapter_cuid[uid]: char_chapter_cuid[uid][ch_id] = cuid char_chapters_done[uid].add(ch_id) all_cuids.add(cuid) except Exception as e: print(f" warn {table}: {e}") # ── 4. 完课时长 ── cuid_duration = {} cuid_list = list(all_cuids) for tbl_idx in range(8): table = f"bi_user_component_play_record_{tbl_idx}" for i in range(0, len(cuid_list), 2000): batch = cuid_list[i:i+2000] p2 = ",".join(["%s"]*len(batch)) try: cur.execute(f""" SELECT chapter_unique_id, SUM(COALESCE(interval_time,0)) FROM {table} WHERE chapter_unique_id IN ({p2}) AND deleted_at IS NULL GROUP BY chapter_unique_id """, batch) for cuid, ms in cur.fetchall(): if cuid not in cuid_duration: cuid_duration[cuid] = 0 cuid_duration[cuid] += ms except: pass conn.close() # ── 5. 按 category + chapter_id 汇总 ── # 结构: (cat_label, level) -> chapter_id -> {user_ids, durations} cat_chapter_users = defaultdict(lambda: defaultdict(set)) # (cat, lv) -> ch_id -> {user_ids} cat_chapter_durations = defaultdict(lambda: defaultdict(list)) # (cat, lv) -> ch_id -> [durations_min] for uid in user_ids: cats = user_cats.get(uid, []) if not cats: continue my_chars = account_chars.get(uid, []) is_refund = user_refund.get(uid, False) for cat_label, watch_level in cats: target_chs = l1_chs if watch_level == "L1" else l2_chs for cid in my_chars: for ch_id in char_chapters_done.get(cid, set()): if ch_id not in target_chs: continue cuid = char_chapter_cuid.get(cid, {}).get(ch_id) dur_ms = cuid_duration.get(cuid, 0) if cuid else 0 dur_min = dur_ms / 60000.0 key = (cat_label, watch_level) cat_chapter_users[key][ch_id].add(uid) cat_chapter_durations[key][ch_id].append(dur_min) # ── 6. 构建输出 ── rows = [] for (cat_label, watch_level), ch_map in sorted(cat_chapter_users.items()): for ch_id, users in sorted(ch_map.items(), key=lambda x: len(x[1]), reverse=True): info = chapter_info.get(ch_id, ("?","?","?","?")) durations = cat_chapter_durations[(cat_label, watch_level)][ch_id] total_users = len(users) refund_users = sum(1 for u in users if user_refund.get(u, False)) avg_dur = round(sum(durations)/len(durations), 1) if durations else 0 med_dur = round(sorted(durations)[len(durations)//2], 1) if durations else 0 rows.append({ "购买分类": cat_label, "课程等级": watch_level, "chapter_id": ch_id, "Season": info[1], "Unit": info[2], "Lesson": info[3], "完成用户数": total_users, "退款用户数": refund_users, "退款率%": round(refund_users/total_users*100, 1) if total_users else 0, "平均耗时(分钟)": avg_dur, "中位耗时(分钟)": med_dur, "退款用户平均耗时": round(sum(d for i,d in enumerate(durations) if list(users)[i] if user_refund.get(list(users)[i], False)) / max(refund_users,1), 1) if refund_users > 0 else 0, }) df = pd.DataFrame(rows) # ── 7. 输出 ── for cat_label in ["L1+L2联报→看L1", "仅L2→看L2"]: df_cat = df[df["购买分类"] == cat_label] if len(df_cat) == 0: continue print(f"\n{'='*80}") print(f"【{cat_label}】 共 {len(df_cat)} 节课有完成记录") print(f"{'='*80}") print(f"{'Unit':>6} {'Lesson':>6} {'完成人数':>6} {'退款人数':>6} {'退款率':>7} {'平均耗时':>9} {'中位耗时':>9} {'退款均耗时':>9}") print("-"*70) for _, r in df_cat.iterrows(): print(f"{r['Unit']:>6} {r['Lesson']:>6} {int(r['完成用户数']):>6} {int(r['退款用户数']):>6} {r['退款率%']:>6.1f}% {r['平均耗时(分钟)']:>8.1f}分 {r['中位耗时(分钟)']:>8.1f}分 {r['退款用户平均耗时']:>8.1f}分") # 按时长桶汇总 def dur_bucket(m): if m == 0: return "0分钟" elif m <= 10: return "1-10分钟" elif m <= 20: return "11-20分钟" elif m <= 30: return "21-30分钟" elif m <= 45: return "31-45分钟" else: return "45分钟以上" DUR_ORDER = ["0分钟","1-10分钟","11-20分钟","21-30分钟","31-45分钟","45分钟以上"] for cat_label in ["L1+L2联报→看L1", "仅L2→看L2"]: df_cat = df[df["购买分类"] == cat_label] if len(df_cat) == 0: continue print(f"\n{'='*80}") print(f"【{cat_label}】按每节课平均耗时聚合") print(f"{'='*80}") df_cat["时长桶"] = df_cat["平均耗时(分钟)"].apply(dur_bucket) ds = df_cat.groupby("时长桶").agg( 课节数=("chapter_id","count"), 完成用户数=("完成用户数","sum"), 退款用户数=("退款用户数","sum"), ).reindex(DUR_ORDER).fillna(0) ds["退款率%"] = (ds["退款用户数"]/ds["完成用户数"]*100).round(1) ds = ds[ds["课节数"]>0] print(ds.to_string()) # ── 输出 Excel ── output_dir = os.path.join(os.path.dirname(os.path.abspath(__file__)), "..", "output") os.makedirs(output_dir, exist_ok=True) output_path = os.path.join(output_dir, "老狼退款_每课分析.xlsx") with pd.ExcelWriter(output_path, engine="openpyxl") as w: df.to_excel(w, sheet_name="每课明细", index=False) for cat_label in ["L1+L2联报→看L1", "仅L2→看L2"]: dc = df[df["购买分类"]==cat_label] if len(dc)==0: continue dc["时长桶"] = dc["平均耗时(分钟)"].apply(dur_bucket) ds = dc.groupby("时长桶").agg(课节数=("chapter_id","count"),完成用户数=("完成用户数","sum"),退款用户数=("退款用户数","sum")).reindex(DUR_ORDER).fillna(0) ds["退款率%"] = (ds["退款用户数"]/ds["完成用户数"]*100).round(1) ds.to_excel(w, sheet_name=f"{cat_label[:25]}_按时长聚合") print(f"\n✅ {output_path}") if __name__ == "__main__": main()